Sonia, is a fitness guru and a well being expert so she knows a thing or two how to look after yourself and herself! Sonia will be celebrating her 50th birthday this July and wanted a photo shoot to celebrate this milestone. The mood for the shoot would be a bit Cannes Film Festival, with elegant red carpet dresses and a bit film noir.Read More
Content curating will help you stop staring at the screen and get you moving to write and connect with your audience!
You must have heard a lot about content marketing, if not please look it up! We are in an economy where content is gold! Not just any content! The way to build a tribe around your business is by providing useful information with the idea of developing a relationship with your audience and understanding their pain point.
This means really being of service, finding and writing helpful content for your audience. Where do you start by finding relevant content?
Step 1: Know your audience, who are you catering for? Who is your ideal client? What type of information are they on the look out? When I started this blog I didn't really have a clue about what to write or post. I thought with all the images I have, I will have enough content for the year around, except that you wouldn't like to read about my photoshoot all year round, would you? From time to time, it sounds great (tell me otherwise!) but if you make an effort to read something it's because you find it useful and I completely get that! I have decided to be more informative with my posts to help in your journey as an entrepreneur and help you attract the right audience for your business.
Before you start researching content and writing, do your research!
Step 2: Where to find ideas and content to write about? Start with the places where your ideal client hangs out, Facebook groups, subscribe to blog posts, follow twitter feeds.
Browse for topics through
- Pinterest, yes its a great search engine tool!
- Use Feedly to organise your sources and set up alerts for new content
- Follow influencers in your area
Step 3: Spread your content over different posts, try to stick to one topic per posts . Create a stream of posts, use paragraphs from your blog posts and schedule them on your Facebook page and twitter.
Step 4: Ask people what they want to read about, do a regularly survey, monitor the posts that get the most interaction on your social media.
Step 5: Create an editorial calendar with your content planned for the next 6 months, choose days to batch your research content and writing. Plan your writing a month ahead so you will not enter a stage of panic thinking about your next blog posts this will give you a buffer, but don't let it get too short or your will feel stuck in a rut again.
Do you have a great strategy to share about curating content? Please share in the comments.
Does this sound familiar you're at a stage in your life where you're wondering what next? Do you think you've completely forgotten about the woman you've left at the "family house door" 15-20 years ago? What will be the first step you take to reaffirm yourself?Read More
1. Reach out to someone you admire in your field
Find the people that gravitate around your area of business, you don't necessarily have to reach the top, build a relationship with someone who could help you promote your brand to their community. Build the relationship first, follow, comment, get yourself noticed.
2.Be Aligned with your brand
The more aligned you are with your brand and purpose the more confident you will feel to get out there! Even the most camera avoiding introvert will have some passion for showing, and push him out of the wood and in front of his audience. The more confident you are the less scared you will be to reach out to influencers.
3. Be Real
Now that you've got your own business, no need to hide behind the corporate stance, be you and this involves being silly so be it! People want the real you, not some tick the box personality. I understand you're in business but it's the genuine YOU that will make you stand out of the crowd and I didn't say emulate someone else, no just be you!
4.Share your content directly
Create a circle of influencers you want to connect with, follow them and read what their putting out there, if any of your posts or content is as good match, nothing stops to get in touch and ask if they would be interested in sharing your content as you thought it would be useful to their audience.
5. Create a tribe
With a Facebook group or else, build a community of like-minded people that your brand can serve and help. It will give you a great insight what problems your brand can solve and keep the pulse with your audience.
6. Co present, co-write, guest blog
Find influencers that accept guest blog posts, publish interviews of people you would like to associate with your brand, organise webinars educating your audience about your brand
7. Tell your story
We've seen a huge shift in marketing these years from a sellers' market we've moved to a buyers market. In a sea of blandness and promotion, you want to make your brand less boring. I've recently been to a network meeting where everyone was blatantly promoting themselves that I switched off after their first line. The person we listen to was the one that was telling a story why she was doing what she does and genuine with her purpose. All the others sounded the same. It might be harsh to hear but think about your audience you're not selling to them, they want something so put some passion and human connection out there!
To the risk of repeating myself, yes visual content, thoughtful, inspiring and in line with your branding. Put some beauty out there.
Tell in the comment if you tried something out of the box which worked really well for you!