How do you stand out in a crowded market?
Imagine you are at the point of launching your new business, or you just launched it. You are looking on, inspired by other successful entrepreneurs. You followed step-by-step webinars, subscribed to posts, newsletters, bought quite a few online courses, about marketing and selling yourself. You feel very excited and ready to launch. Something seems to be missing though, you seem to have forgotten about putting yourself into the picture.
What do you mean?
You are so anxious to succeed that you think " if I apply, the tried and tested methods of the gurus I am following, I will have a 100% success rate and avoid failure". While it's important to have guidance, mentoring and coaching can definitely help you lifting your business. Taking control is key tough! Make your own steps in order to succeed. You don't want a clone business or even worse being a cheap copy of the latest bragged millionaire coaches, or quick fix successful entrepreneur? Do you? Having your own ideas and purpose, putting yourself forward as YOU and not as a below average copy of x,y,z will :
1.Give you the confidence that you are making a difference to the people you serve, what they are getting from you is as unique as you are!
2.Your passion, personality and unique angle to the business will create a sweet spot to make you stand out in a crowded market.
3. Distance yourself from everything you've learned before launching your own venture. Do you feel that the business you are about to launch, is in line with who you are as a human being, do you feel aligned?
4.Make you stand out with a greater purpose than just money as the motor for your business.
5. Don't expect overnight success, be consistent, creating an audience via content might take you up to a year.
People have a thirst for authenticity, being yourself will attract clients consistent with who you are and what you stand for. A business aligned with your purpose, passion, beliefs will attract the people you want to serve. While the temptation is high to emulate someone's else success via a proved method, there is no guarantee that it will work for you, why would you want to be a copycat of someone else?
Being yourself, letting the world know about your differences, why clients should work with you, means taking a much braver stance yes! This will also set you up on a much longer distance path, than just craving short term success.
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