Having a business today means wearing a variety of different hats, the entrepreneur, the manager, the technician, the creative and many more!
Having an awesome business isn't enough to stand out anymore and I'm sure that you're an awesome woman! One way to help you stand out in a crowded market is creating content geared towards your ideal clients, inspiring and helpful, being of service.
To get noticed on social media you will need to stand out with great visual, 90% of information that comes to the brain is visual, so if you want readers to stop and read about how you can help them, grab their attention with images, infographics and videos. It's a no brainer that articles with images get 94% more viewers and with the digital information overload we're bombarded on a daily basis, attention spans are shorter than ever, so make sure you put time and efforts into your visual content. Add quotes and questions to your images to create impact like a comma in a sentence. For an accurate personal touch use images created by you an other options is to acquire stock styled photography. Here are 5 tools that will get you started!
1. The Design Tool - Canva.com
This is my go to design website, it's so versatile. I use it for creating email opt-in, blog and social media images posts, photo collages. Most of the design and layouts are free with an option to buy some images and designs from $1USD.
Upload your pictures, select a design, Canva is an amazing tool to create visual content, blog posts, magazines, social media posts, even business cards and all the designs are already formated in the right size for your posts Add text to your images, remember simple is better, don't over do it, just enough text to grab attention, make sure the words are in line with the content you're posting and sharing, asking questions or writing an inspiring quote work well.
2. Free Stock Photography - Unsplah
Unsplash is a great option to move away from the cheesy, teeth grinding stock photography, for more lifestyle and definitely more stylish, Unsplash offers a variety of royalty-free images that might suit your blog posts, make them more personal by adding your own words. If you're ready to invest more in your stock images try Hautechocolate their lifestyle images are super stylish and sleek exactly what might fit your brand!
3.Create a mood board - Pinterest
Plan your visual content ahead, create a mood board with the images that you're planning to use in the next 3 to 6 months. Set on a secret board and dont look at them for while, the idea is to detach yourself emotionally from the images and look at them in a more rational way. You will immediately notice what does not work!
4-Remix your content - Over App
Use your previously posted images, add text and typography to personalise your photos taken on the phone and repost them on a different plateform. Available for IOS and Android App.
5.Fonts combination - Type Genius
Looking for an harmonious font combination for your content? type genius will give you ideas about the best fonts combination with a graphic example.
Do share or add your comments about any helpful tools that you're using for your visual content.